Most people search online to research a product, service or company before making a purchase. Often their research starts at the company’s website, but it doesn’t end there. The second step is usually to visit review sites and discussion forums. They read reviews, ask questions and receive feedback from other consumers before ever making contact with a company.
The reality is people are converging online to read, chat, share and complain –whether your company has a presence online or not . Your company needs to be there first, listening to their feedback, responding and initiating activities that encourage them to engage with your brand.