Online Activities of Internet Users in the Middle East

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Distribution of Worldwide Internet Audience

A study by comScorecompares the total Internet audience worldwide divided into regions

Middle East and Africa consumes 7% of the world’s total online population, slightly behind Latin America, which takes an 8% share

Online Activities of Internet Users in the Middle East

According to a study by comScore, instant messaging took
up almost a third of all online time in the Middle East and Africa (29.3%)

Visiting social networks was ranked as the 2ndmost popular online activity, consuming a 10.8% share of the region’s total time online

comScorealso reports that 7% of the region’s total time online was spent visiting entertainment sites

Email took a 7.8% share of all online time in the region, while online games consumed a 4.5% share

Payment Gateway

Advertising Spend
Total Advertising Spending According to eMarketer, in 2009 total advertising spending reached $11 billion in the Middle East, a slight decline from the previous year due to the economic challenges However, total adspendin the Middle East will increase this year to $11.4 billion By 2011, marketers in the Middle East will spend $12.7 billion on total advertising
Online Advertising Spending The recession didn’t seem to impact online adspendin the region, as it increased to $217 in 2009 This year, we can expect to see online advertising spending in the Middle East to increase once again to $275 million
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