Have you ever started noticing a certain type of car after somebody talks about it or you have a significant amount of exposure to it? For example, your friend gets a new Mitsubishi Lancer and in the following weeks, you’d swear that every other car you see is a Lancer. You see Lancers in every style, color and custom body-type they come in. Just wait, you’ll probably notice a Mitsubishi Lancer out on the road today.
This phenomenon is called top-of-mind awareness and it’s exactly why display advertising works so well. Our display solutions give your business the chance to remain top-of-mind for potential customers who might be interested in your product or service, or have visited your site but not made a purchase. Businesses often assume that once a potential customer visits their site and decides not to buy that they’re a lost cause. Never assume!