Benefits of Social Media
Why bother exploring social media as a marketing channel for your website or business? After all, you could stick to link exchanges, search advertising or the purchase of banner and editorial ads on relevant sites.
Here are some reasons why you should consider using social media:
1. It’s natural Not only do you get natural links without any discernible pattern, your website is exposed to large groups of people in a spontaneous fashion. This differs from paid advertising which has overt commercial overtones.
2. It’s defensible Once successfully mastered, social communities can be a great source of web traffic on top of any traffic you are already receiving from search engines. While you can’t easily increase your search engine traffic, social media traffic can be very easily controlled through strategic marketing.
3. It’s low-cost/high returns If done by yourself, costs are limited to only time and perhaps the expenses involved in hiring a freelance programmer/designer. The benefits will often exceed the cost. It would take you thousands of dollars to buy many links; social media has the ability to give you that for free.
4. It complements other efforts Social media optimization and marketing is usually community-specific. It doesn’t interfere with any other methods of getting traffic to your website. It can and will fit perfectly with an advertising campaign targeting other websites or search engines.
So How Does Social Media Help Me to Make Money?
It doesn’t. At least not directly. Every site or business that wants to expand and become profitable, needs a core group of supporters who will be willing to make purchases or recommend the site to others. Your site needs to perpetuate itself.
The more supporters you have, the faster word spreads about your site. Social media marketing is an excellent way to get people to come into your site to take a look at what you have to offer. You will grow when there are a group of loyal visitors ready to always act upon what you have to offer.
Because social media websites can be leveraged for links and better search rankings, they can greatly increase your site’s income potential. For example, you will be able to price ads higher or generate revenue from any paid business models.
Why Bloggers Should Learn How to Use Social Media
There are many ways to build a popular blog and many methods to promote your website. For example, you can start leaving comments regularly on many high traffic blogs in your niche or perhaps, consider guest posting on other bigger blogs. Focus on creating just one excellent blog post, which you can then push through social media sites and email pit121ches to other bloggers. This is straightforward and don’t have to run around many blogs putting up URL and thinking of something insightful to say.
Think about it. Why write 50 guest posts for 50 different blogs when you can easily just write one article and get an equal amount of links and greater traffic through the use of social media? Guest posting builds relationships. It isn’t just about creating articles and then promoting them on social sites as an afterthought. It’s about putting social media in the center of your marketing strategy, optimizing your site or content and making it an attention magnet.
Social Media and It’s Potential for Your Site: An Example
The article eventually got to the Digg, del.icio.us and Reddit front page and received over 140+ reviews on StumbleUpon. It accumulated well over 800 unique links, including some from very heavily trafficked websites.