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Social Networking Usage Grows in the Middle East

Top Web Properties in the Middle East

  • As of September 2009, Microsoft sites captured the largest share of time spent online in the Middle East (35.9%), making it the most engaging global property
  • Meanwhile, Google sites and Yahoo! sites took a 19.4% and 4.9% share of time spent online respectively
  • Facebook, which continues to see consistent growth, consumed 8% of total time spent online in the Middle East

Worldwide Search Market Overview

  • In another study released by comScore reports that 5.8% of the world’s online searches came from the Middle East and Africa in July 2009
  • An online searcher in the Middle East and Africa spent an average of 10.5 days searching online during this month-long study and conducted about 97.3 searches
  • The vast usage of search engines presents a great opportunity for search advertising in the region
Social Networking Usage Grows in the Middle East

Social Networking Usage Grows in the Middle East

  • Social networking usage in the Middle East and Africa increased significantly between June 2007 and June 2008
  • In June 2008, there were 30.2 million social network users in the region, while the previous year only had 18.2 million social network users
  • Overall, social networking usage in the Middle East saw the largest increase with 66% growth
  • For more information on Social Media, Facebook, Twitter, You Tube usage & Statistics in Oman.

Twitter Users in the Middle East

  • According to a September 2009 survey conducted by Spot On Public Relations, the UAE currently leads the Middle East in terms of Twitter usage
  • The UAE accounts for 40% of the region’s total share of Twitter users
  • The same survey also reports that 22% of the region’s Twitter users are from North Africa
  • Meanwhile, Levant and Saudi Arabia each saw an 11% share of total Twitter usage in the region

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e-Commerce to total $329 billion by 2010

E-Commerce to total
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which represents 13%
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Source: Forrester Research

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