The Internet as a marketing medium offers exceptional sales and brand building potential for the small or medium-size business owner. Internet marketing is highly cost effective, offers many unique advantages that traditional advertising can't match and almost gives smaller businesses an unfair advantage over much larger firms (read on to find out why).
Internet Marketing activities are generally focused on two goals; generating traffic to your website (to prospect leads, increase sales etc.) and enhancing the value of your brand. These are typical goals, even of traditional marketing, but on the Internet they take on an entirely new dimension.
By now you may have noticed a recurring theme on this website; the fact that an Internet presence is worthless unless people-- your customers--can find it. It's the 'Being Found' in our ABC's of Internet Success and it's a critical component of any Internet Solution. Fortunately, the Internet offers many affordable ways to increase your online visibility.
- Build an ongoing stream of profitable traffic to your website
- Connect with customers when they're making a buying decision
- Maximize your ad spending by targeting only relevant keywords
- Most cost effective way of expanding your market
- If customers can't find you they'll find your competition
Other methods of traffic generation can help round out your overall strategy and reach those consumers who may not be savvy searchers. These methods include banner ads on other websites, link exchanges, even offline promotions that direct people to a sale page or other area of your website. Success with these, as with any advertising, lies in making sure your ads are being seen by the right group of people at the right time, and that means knowing who you're targeting and where they can be found. The Internet can give you more information about your prospects than any other advertising medium and your Internet Business Consultant can show you how to best take advantage of this in your own website marketing plan.
Email Marketing - Fast, Affordable and Effective
Email marketing is so effective (when executed correctly) and so inexpensive that an entire industry has emerged to support it. A new millennium counterpart to traditional direct mail, email marketing offers unprecedented targeting capabilities allowing you to customize your messages to appeal to different groups of customers for much higher response rates.
Building a client email list should be a top priority for any business owner,but there's more to it than just collecting names and addresses. Email advertising systems, such as those offered by your WSI Consultant, are capable of categorizing your customers on just about any criteria you can think of. This is important because the more relevant your message is to the recipient, the better your results will be. Want to run a promotion for customers in a specific ZIP code range? You can do that. How about sending a different message to male customers than you do to female customers? You can do that too. You can even get really creative and categorize customers based on the types of items they buy from you (and then notify them about new accessories, styles or models)! WSI Internet Consultants can show you how to build this type of capability into your email advertising efforts quickly and easily.
- Unmatched customer targeting and tracking capability
- Lowest cost per unit of any advertising medium
- Creates ongoing awareness of your brand and offerings
So why is email marketing important to your business? Put simply, today's consumer has a long list of buying options and a very short memory. Staying in regular contact with your customers is one of the best ways to remind them that you still exist and appreciate their business. Regular newsletters, promotions and announcements will keep your business fresh in their minds, and they'll appreciate the personalized and relevant information you're sending them. It's about building customer loyalty and the Internet makes it easier than ever.
Big Branding on a Budget
In addition to the traffic and sales generating benefits of website marketing, there's another advantage that can't be overlooked. For many business owners, "branding" is a concept that seems reserved for big national and international companies with millions of dollars to spend on advertising. Granted, for a long time that was true and the big brands have spent billions of dollars over the years to make their companies a household name.
Then the Internet came along and completely leveled the playing field. Thanks to the virtual nature of the Internet, smaller businesses can have an online presence that looks every bit as impressive as those of the big brands-without spending millions on brand development and promotion. A fresh looking, professionally designed Internet Solution is affordable even for businesses with a limited budget, and they're flexible enough to grow as the business does.
In fact, many of today's biggest Internet brands got to where they are without spending a cent on flashy TV commercials or big advertising campaigns. Instead, they relied on a solid, reliable Internet Solution and used Internet marketing methods to get the word out. Search engine marketing, banners and link sharing drove traffic to their websites, establishing and growing a customer base. Then they focused on building strong relationships with those customers by being attentive to their needs and offering products and services that were relevant and in demand.
It sounds simple, and thanks to the Internet it really is. Your small business Internet Consultant can show you how to turn your business into a successful e-Business with innovative and affordable Internet marketing solutions.
Ready for results? To discuss a customized website marketing strategy for your business, Contact your Internet Consultant today.
Why is search engine optimization important?
As explained in the "Being Found" section of our ABC's of Internet Success, ensuring customers can easily find your website when they're looking for it is a critical consideration not to be overlooked. According to VeriSign, over 1 million new Web addresses are registered every month - that's over 40,000 per day. How do consumers find their way through all these sites? The answer is search engines.
You've probably heard of Google, Yahoo!, MSN and others. These are the big players in the search engine business and millions upon millions of people use them every day to find everything from stock tips to sports cars. Google alone boasts over 200 million searches every day, and that number keeps on growing. Even if you've never thought about search engines before, these statistics illustrate how important it is for your website to be listed in them. But being listed isn't enough; you also need to achieve a high ranking in the search results to benefit from the considerable amount of traffic they can send to your website.
Have you ever wondered why some sites turn up at the top of any given search result while others are buried 10, 20 or 100 pages down? There are specific techniques used when building a website that can determine whether or not a search engine can actually find the website to begin with, and then where it ranks that site in its database. These techniques are referred to as search engine optimization (often abbreviated as SEO) and are really quite complex. That's because searchers demand only the most relevant results from their searches, so the search engines are constantly changing and refining the way they capture and categorize content. It takes an SEO optimization expert to understand this constantly evolving process and to implement the techniques that ensure a top ranking. Your Internet Advertising Consultant at TradeMax can offer these expert SEO services as part of your new Internet Marketing Solution, or as an upgrade to your existing website. Either way, this essential service will deliver more targeted traffic to your website, unlocking the full potential of your online presence.
To discuss a traffic (and profit!) generating S.E.O program for your website, Contact your Internet Marketing Consultant at TradeMax today.