How can professionally designed Business Website help improve On line Reputation ?
Effective Business websites Designing & Developing
Websites are critical corporate assets. It is a formal and almost the only representative to communicate with clients, suppliers, partners, shareholders, employees, competitors and job seekers. The 24/7 convenient interactive communication channel can do a lot, and its absence can leave a huge gap. But business management are too busy to pay attention for an inexpensive resource that runs in silence. Its not only website designing and Development that is important, its all about understanding the benefits Digital Marketing and Social Media tools.
What are the messages that a business website shall convey to the target audience?
Business website plays an essential role in sales, marketing and branding, it could be the first point of contact where some audience get the first impression and it is where important audience seek complete and comprehensive information about the company, products, services, policies and opportunities. A successful website shall utilize a “target audience/ messages and impression” matrix technique and tests against it to assure competent website.
How does the audience perceive those messages?
Like in verbal communication; words convey a minor percentage of the message, while body language and voice tone take the rest. For websites, copy writing takes the small part; but site layout, graphics, colors and images take the major role. It’s a matter of seconds for a visitor to decide whether to stay or to leave and he may not come back again. The key concern is not about design beauty as “It might look pretty! But does it sell?” The answer goes around a thriving workout that puts it all in a way that just works.
Is it measurable? What to measure? And how?
Eye Tracking, Heat maps, Compatibility, Readability, Accessibility and other testing techniques shall take part at development stage, but the real, continuous measures are:
- Conversion rate is the ratio of visitors who took desired actions
- Drop ratio: is percentage of visitors who’s visit duration is less than 10 seconds
- On page average visit duration
- Number of unique visits and returning visits
- Other statistical and analytical reports can be of remarkable value for specific case/industry
- Number of visitors? No, number of visitors is a measure for other marketing techniques that should generate traffic to website, will be discussed in other article please subscribe here to receive it by email
What else? What reports can I get from my website?
Website is an interactive communication tool; typically it gathers a lot of information about visitors and their visits like visitor location, visit duration, referral, visitor device type, browsers, operating system and more. Loyalty programs, mailing lists, request forms can add remarkable value too. Don’t miss a monthly analytic report, customize it in a way that best serves your business need.
Please call us on 24152140 for more details Contact TradeMax team today for all your Professional Web Design & Developments and Website Analysis and Auditing needs in Oman