Written by:BEHost6/11/2010 2:56 AM
By now, all you business owners are probably well aware of the ‘viral customer.’ Never before have your customers had so many online channels on which to voice their praise – or their dissatisfaction – with your services or products.
And what’s more compelling is that this direct access to free online communications channels is estimated to have a reach of about 1.5 billion people! And of all consumers, only 14% will actually believe your advertisements, while a whopping 79% will believe their friends’ opinions. Because of the digital revolution, word-of-mouth advertising is more powerful than ever! So, why would you ever want to disregard what 79% of your customers are saying about your company?
5 comment(s) so far...
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Do you know your business’ social ranking? By now, all you business owners are probably well aware of the ‘viral customer.’ Never before have your customers had so many online channels on which to voice their praise – or their dissatisfaction – with your services or products. And what’s more compelling is that this direct access to free online communications channels is estimated to have a reach of about 1.5 billion people! And of all consumers, only 14% will actually believe your advertisements, while a whopping 79% will believ
Do you know your business’ social ranking?
By now, all you business owners are probably well aware of the ‘viral customer.’ Never before have your customers had so many online channels on which to voice their praise – or their dissatisfaction – with your services or products. And what’s more compelling is that this direct access to free online communications channels is estimated to have a reach of about 1.5 billion people! And of all consumers, only 14% will actually believe your advertisements, while a whopping 79% will believ
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