Social Media encourages a conversation scenario between customers and organisations. On the whole, the open conversation that Social Media channels have allowed for between business-consumer, consumer-business, and consumer-consumer is a good thing. It allows for the formation of more personal relationships between the man-in-the-street and the previously inaccessible corporate. For more on on Social Media Public Relations and Damage Control visit http://www.trademaxoman.com/WebServices/SocialMediaMarketing/SocialMediaBenefitsforBusiness.aspx